Pickles’ Pantry

I was hired to create a logo for the Vancouver Island-based artisanal charcuterie company, Pickles’ Pantry, as well as the packaging designs for their two flavours of pâté. The branding was to be strong and bold, while also inviting and playful. Playing on the “Pickles” part of the name, the pickle jar concept developed, utilizing a classic pickle jar silhouette paired with tall and bold serif typography sandwiched between. I chose a solid black background for the labels, with bold white chicken and duck silhouettes and elegantly rounded type to create an eye-catching and professional design. The black and white elements pair nicely with the pink and teal accent colours which differentiate the flavours of pâté. My client believes that my designs were paramount to the successful launch of her products, and helped to get the attention necessary of some of the larger grocery store buyers who otherwise might have overlooked it.