Las Margaritas Salsa Packaging

In collaboration with Killdoubt Design Studio, I designed the labels for Las Margaritas Salsas (hot and mild), now available at select grocery stores across the Lower Mainland. The client sought a design that felt fresh and playful while remaining true to their established branding—a family-run restaurant known for its warm, traditional roots.

To strike this balance, I incorporated classic design elements such as traditional-style patterns, serif typography, and a distinctive jagged-edge border that nods to handmade craftsmanship. These details, combined with a vibrant yet grounded colour palette, resulted in a label that is both eye-catching on the shelf and reflective of the brand’s heritage. The final design is a blend of charm, authenticity, and timeless appeal.