Honest Juice

I led the branding, packaging, and web design for Honest Juice, a local, organic cold-pressed juicery focused on transparency and quality. The client envisioned a brand that felt classic, understated, and clean—allowing the vibrant, nutrient-rich juices to speak for themselves.

To bring this vision to life, I designed minimalist clear labels that showcased the bold natural colours of the juice, making the product the visual hero. The branding is anchored by a warm, symmetrical logo that evokes balance and wholesomeness, paired with refined monospaced serif typography to convey elegance and trust. Together, these elements created a cohesive and timeless brand identity rooted in honesty, simplicity, and freshness.