I was commissioned to develop the visual identity for Gold & Glow, a mobile spray tanning business with a strong emphasis on professionalism, approachability, and quality. The client envisioned a brand that would not only feel clean, simple, and timeless, but also build instant trust and credibility with her clientele.
To bring this vision to life, I crafted a refined gold and cream colour palette that conveys warmth, elegance, and a sun-kissed glow. This was complemented by a modern sans serif typeface that balances freshness with sophistication. I also designed a custom sun and “G” monogram icon, versatile enough for use across social media and various branded materials. The final identity reflects both the luxury and reliability that the client wanted her customers to feel from the very first impression.
